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So last week we got the chance to work and attend Conquista La Noche with Johnnie Walker Black Label at the Copacabana. The makers of Johnnie Walker introduced the launch of Johnnie Walker Double Black, a new limited edition Scotch whisky that debuted in the United States this past October. Double Black amplifies the signature style of Black Label, including its hallmark smokey flavor, to produce a bold blend of extraordinary depth, richness and character! DJ Alex Sensation & Johnnie Walker warmly greeted guests and celebrated the release of this limited edition bottle in one of the most exclusive events of the year.
There were two floors of open bar, music of all sorts, and great food for everybody attended! Not to mention, Alex Sensation was on the 1′s and 2′s (he killed it - as always). Models, artists, taste makers and show business personalities were also part of the sexy crowd. Everyone definitely enjoyed the intensity of Johnnie Walker Double Black - Limited Edition. The presentation was pretty impressive - the sexiness and sophistication of the brand was with out a doubt conveyed throughout this event with a special JWBL branded exclusive lounge (complete with pool table), sexy VIP section, dance performances by the JWBL brand ambassadors and lots more! We are undeniably fans of the #BlackLabelLife after this event!
Here's what Johnnie Walker Master Blender, Jim Beveridge had to say:
"Johnnie Walker Double Black begins with Johnnie Walker Black Label as its starting point. From here we explored the characteristics that define this beloved blend and thought how can we offer a new perspective on it. With access to the world's most diverse stocks of aged whiskies in the world, I was able to create something entirely new inspired by the cornerstone of this whisky house, and arguably the most beloved Scotch whisky in the world, Johnnie Walker Black Label. It's an honor and a privilege to be able to share it with the US."
Johnnie Walker Double Black is now available with a suggested retail price of $40. The limited supply is expected to last just until the holiday season. We ask that adults please drink responsibly #KeepWalking.
xo, Jessica & Samantha
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