Conquistando La Noche

Video Song: "Traigan La Botella (DJ A-Juice Extended Intro Remix)" - Omega, Fuego & Shorty C

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Hey Guys,

Uyy Alex Sensation que papi! Lol.

Alex Sensation!!

So Jess and I were part of entertainment history! On Tuesday, March 1, 2011 Johnnie Walker Black Label announced its unique partnership with media personality ALEX SENSATION! The event took place at Latin Quarters, New York City. Jess and I were super excited to work this exclusive event and witness this Latino history!  We were very honored that he took the time chat with us in the VIP area…he even showed Scene Stealers some love (check out the drop)!  Amongst the crowd,  was one of my other fave personalities L.Boogs from MTVtr3s /Hot 97. It’s good to see Latinos supporting one another!

with L.Boogs

Not only will Alex Sensation be featured in Johnnie Walker’s latest outdoor advertising campaign, but will also provide the voice for Johnnie Walker Black Label’s radio spots and most importantly host a series of exclusive VIP events in the tri-state area for his preferred brand of scotch whisky! With this endorsement deal he will be doing a lot more television…and not to mention extra $$$$$ in his bank account lol

Here is a little bit about his papi ;)

• He is New York City’s top Latin DJ! Alex Sensation
• He was born in Bogota, Colombia!
• He works for the Hispanic radio station with the highest ratings, La Mega 97.9 FM. (You can listen to him Monday through Friday 11AM – 3PM and Saturdays 8PM – 12 AM.)

Us with Alex Sensation!

Alex has always determined to succeed!  He started out at the Copacabana, where he was by a programming director for Amor93.1 FM. They offered him a job as a mixer, which Alex took and he remained at the station for about a year and a half until it renamed itself to Latino Mix. Six months after that switch, he was offered a job as the main mixer of a segment called “La Mega Mezcla del Mediodía” on La Mega 97.9 FM, where he remains today.

Alex is a person who has stayed true to who he is and has made sure to give back to the community. He is heavily involved various charities. He also participates every year in the Puerto Rican and Dominican Parades, as well as Colombian festivals. He has also taken his talent to countries such as Puerto Rico, Dominican Republic, Columbia, Canada, Spain, Italy, Argentina, Ecuador, Mexico, Uruguay and Aruba.

Me & Jess =)

Tonight the celebration continues in RISE (Lodi, New Jersey)!!! 

I can’t wait to see how this event turns out. One thing I realized about this industry which is always stay true…like Alex told us, “Stay Humble!”

Song of the Week: "Si No Le Conteso" - Plan B

xo, Samantha

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What's up!

Alex Sensation doing his thing!

So the past few weeks we've been busily preparing for a huge event, that  was hugely successful!! Urban Lifestyle Media helped executed Johnnie Walker's Conquista La Noche event at LQ's on Tuesday, March 1st.

This event was historic. Johnnie Walker coordinated this event to celebrate a very special announcement involving Colombian DJ, Alex Sensation from La Mega 97.9FM. Johnnie Walker names Alex Sensation the first Latino spokesperson for the Black Label brand in the tri-state. 

The Crowd at LQs

Alex Sensation is definitely considered one of the most influential Latinos in the NY/NJ community, so its no wonder Johnnie Walker chose him. He's one of the most hardworking DJs out, which no doubt got him noticed by Johnnie Walker in the first place.

Besides becoming the new face of Johnnie Walker's Black Label, stay tuned to catch Alex Sensation honing his television presence. He plans on embarking on a new journey to become a television personality. 

VIP baby!

Alex Sensation is definitely proof that if you work hard and dream big...it'll all pay off.

"Don't let anyone get in your way!" - Alex Sensation

Song of the Week: "Man Down" - Rihanna

xo, Jessica 

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Happy Birthday to Us!

Video Song: Heads Will Roll (A-Track Remix) - Yeah Yeah Yeahs

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Hey Guys!

So I just turned 24 ( September 11th ) and this is my VERY FIRST BLOG. So I’m excited that you are reading this right now.  This is going to be not just any ordinary blog but more of a visual diary of our lives. my dream is to become a well known Publicist representing people with talent, organizations, venues ….etc. 
 
Here's a little bit about me….

I’m Samantha Vargas I was born and raised in New Rochelle, NY. Most people would describe me as the “Social butterfly/HUSTLER” I get along with everyone & I’m everywhere! I’m very career oriented at the moment; I have this hunger for work! However, I do feel that it’s important to live life to the fullest-- and that’s what I do! I live life with no regrets. I embrace the good with the bad! Balance to me is the key to life… 

I can’t just work and work with no play! What’s life if you can’t celebrate and enjoy it?
 
At the age of 14 I started my FIRST JOB, it was then I realize how good it feels to EARN & make your own money. By the time I was 17 I entered the “night life.” I began working in night clubs, different restaurants, and promoting my own parties; I loved every aspect of it! I continued this lifestyle while I was enrolled in St. John's University; I also found the time to Intern for Diamante Pictures and MTV. In 2008, I graduated from St. John's University with B.A. in Communications. While I was in college I was introduced to bunch of lovely ladies, we later pledged and became founding sisters of Lambda Theta Alpha Latin Sorority, Inc.
 
Currently I hold two jobs, at Urban Lifestyle Media and Sazon Restaurant. I’ve been at Sazon since it opened - I’m an administrative assistant, I deal with reservations, events and typical office work. I also do coverage for hosting and cocktail waitressing when needed.  It’s pretty awesome working at a hot spot where various celebrities come in and dine. I’ve worked for the owners, when I was 18 at one of their nightclubs, so everyone treats me like a little sister. 

Now, at Urban Lifestyle Media aka Urban Latino I’m there PR girl! It’s pretty exciting giving the fact that this is my “First” career move since I graduated.  Jessica was the one who got me the interview! 

I adore that woman. She is so creative and intelligent! Together we make an amazing team. It’s kind of funny we are SO different in personalities but when we work together it’s a movement...(I’m more of the bubbly girly girl and she is more of the sarcastic/serious one) watch out for us! 

We are growing and will become the next “It” girls in this industry (It’s about time to have some determined, intelligent, creative, fun & sexy Latinas out there!) 

This blog will be our weekly diary where we will cover EVERYTHING from exciting events to our personal lives  ...You are basically reading/looking at HISTORY IN THE MAKING!  ;)
 
XO,
Samantha

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What's up everyone!

I have just hit that quarter century mark...yea that's right!! I recently turned 25 this past Sunday (September 19th).  A lot of my friends make fun of me for being one of the first to make it to this milestone in life...

But hey, why be hung up on age? It's just bringing me closer to my goal of becoming a COUGAR!!! Yesssssss...(JK)...but seriously its just an opportunity to celebrate!


So, anyway here's a little bit of info on me.  My name is Jessica Ramirez. I was born and raised in the "Boogie Down." Since I love everything artsy and creative, I naturally graduated with a B.F.A. in Graphic Design from St. John's University. In school, I was very focused on doing well and started an internship with Urban Lifestyle Media my junior year.  That's the same year, Samantha and my other crazy friends came together and became founding sisters of Lambda Theta Alpha Latin Sorority, Inc. 


So I've been working with ULM for about 4 years now as the Senior Graphic Designer. My very first cover was Don Omar (Issue #81)! I'm obviously still very proud (lol). Anyways, while working here I feel as though I've learned every aspect of this business from marketing to website design to producing radio shows and more. Clearly this has had its perks from meeting famous people to attending exclusive events - made evident in this fun-filled weekend. 

So make sure to check out our pictures and videos!!!


XO

Jessica 

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Photography by Alx Guzman www.alxguzman.com