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Dewar's, the number one-selling premium blended Scotch whisky in the United States, proudly announced the launch of Dewar’s Master Blenders. The program, featuring Latin music’s hottest DJs, launched in New York at an invitation-only soiree at club Phuket, this past Monday, November 7th in uptown New York.
“The marrying process of our blended scotch whisky is what gives Dewar's its signature flavor, much like each of these amazing DJs marries Latin rhythms to create their own signature sound,” said Fannie Young, vice president, brand managing director, Dewar's Blended Scotch Whisky.
“The Dewar’s Master Blenders event combined our unique heritage and tradition with modern music. It’s a celebration of sounds, style and taste," Fannie Young continued.
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| Frankie Negron |
Celebrities including, award-winning Latin music star Frankie Negron and R&B sensation Cherlise, were in attendance at this epic affair for an evening of masterfully mixed Dewar’s cocktails and one of a kind sounds by the Dewar’s Master Blenders.
Dewar’s enlisted renowned DJs Small, San One, Anthony Rey and Shadee for the event, which also featured signature Dewar’s cocktails – all perfectly mixed to emulate each DJs own taste and style.
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| (L-R) DJs Anthony Rey, Small, San One and Shadee |
Here's alittle about the Master Blender's themselves:
DJ Smalls - is one of the top artists in the music industry and New York City club scene. Born in East Harlem, New York City, DJ Smalls (Kenneth Salcedo) started his career in the music industry in 1994. Currently a Radio DJ for the most listened to Spanish radio station in NYC, Mega 97.9 FM, he has gained an incredible following
“We are excited to be working with Dewar’s,” says DJ Smalls. “As a Dominican DJ, I can speak for myself and the other Latino DJs when I say how excited we are at the opportunity to represent the Latino music industry and showcase our talents.”
DJ Shadee - The New York bred music spinster put his career into high gear when his growing popularity caught the attention of the City’s most celebrated Spanish-Language Radio DJ and personality DJ Alex Sensation. Since then he has spun for La Mega Mezcla del Mediodia, along-side Alex Sensation, in several different venues where the dynamic duos mixing and record selection continued to impact the Big Apple’s nightlife scene. He recently joined the cable television network MUSIC CHOICE as a programmer and personality for their Musica Urbana & Music Choice Mixtape Channels
DJ San One - Inspired by hip-hop legends Kid Capri, Funk Flex and Tony Touch and New York heroes Preci$e and Danny S, DJ San-One laid the foundation for his career at as a teen. Bedroom practice led to family get-togethers and eventually into the hottest clubs in New York City. The Harlem born DJ travels to mix for the finest venues in the United States. His mixed CDs has more than 15,000 downloads on his website. In only eight years, DJ San-One has become one of the leading DJs in the music industry.
DJ Anthony Rey - Born in Santiago, Dominican Republic, Anthony Rey aka “El Chico Mezcla,” immigrated to the United States at the age of 18. He mixes with the hottest Latino disc jockeys known in the tri-state area that host the infamous radio stations “X96.3″ and “La Mega 97.9.” Currently he is known as one of the best DJs of the New York and New Jersey club scenes, local radios stations, and Internet shows. DJ Anthony Rey is currently working on a project to give back to the community all the support they give him by sponsoring young deejays in his native Santo Domingo.
xo, Jessica & Samantha
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